Your brand’s visual identity is the first impression you make and the foundation for building recognition, trust, and connection.

What’s Included in Visual Identity Design?

Visual Identity Design services include:

  • Logo Design

  • Color Palette Development

  • Typography System

  • Brand Patterns & Textures

  • Iconography

  • Photography & Imagery Style Guidance

  • Visual Brand Guidelines

Whether you're starting from scratch or evolving an existing brand, I’ll craft a distinctive, flexible, and aligned visual identity that reflects your goals.

So, How Does the Process Work?

1. Reach Out

Let’s start the conversation. Fill out our contact form to share a bit about your business, your goals, and where you are in your visual identity journey.

We’ll respond within 1–2 business days.

2. Discovery Call

We’ll schedule a complimentary 30-minute call to dive deeper into your brand, audience, and vision. This is our chance to ask thoughtful questions, align on expectations, and make sure we’re a great fit to work together.

After the call, you’ll receive a custom proposal with project details, timeline, and pricing based on your specific needs.

3. Design & Development

Here’s where the creative work begins. We’ll guide you through a collaborative process that includes:

  • Brand inspiration & moodboarding

  • Initial concept development

  • Refinements based on your feedback

  • Finalizing the full visual identity system

This phase typically takes 3–5 weeks, depending on the scope and feedback timeline.

4. Delivery & Launch Support

We’ll package your new visual identity in an easy-to-use format, including:

  • All logo files (print + web, color + mono)

  • Color and typography codes

  • Brand guidelines PDF

  • Any custom assets or extras included in your project

Need help launching or applying your new look on your website, social media, or branded items? We’re here for post-launch support, too.

Additional Design Services

Need more than branding? We also offer custom design services to help you show up with style—on paper, online, or anywhere you need to make an impact. If you’ve got something unique in mind, let’s chat about how we can bring your vision to life.

*Available as standalone services or add-ons—just mention it when you reach out!